Misty George

Landor Associates Dyman Foam - The heavier the foam, the better the quality. Going hand in hand with this is that the heavier the foam (i.e. the better the quality) the more expensive it is BUT the longer it will last. The confusing thing about foam that people do not know is that foam can be made to varying hardness's – all with the same weight. This means, that a high quality foam (for example) can be made to feel very soft and it can also be made to feel very hard (plus any variance in between). Similarly, a low quality foam can be made to feel soft or hard. This is where the confusion lies with most people. With over 40 different foams in standard and premium grades, both flame retardant and non-flame retardant, Landor Associates Dyman Foams has the ability to supply any foam requirements to any market. Over the years, as foam has become more and more expensive and retailers have pressured manufacturers to reduce prices to compete with imports, foams have been developed of lesser quality but higher hardness (and substituted for the better quality foams).

The wash up of this is that the general public has developed a perception that good foam is hard foam and that soft foam is low quality foam. This perception is 100% wrong. A high quality foam can be very soft and, on the "flip side," a poor quality foam can be hard. To try to "right the wrong" (so to speak) the Foam Industry introduced a coding system that enables the end user to know exactly the type of foam they are getting which also enables them to be able to compare "apples with apples" when assessing value for money. And Landor Associates Dyman Foam is one of the front runners in foam Conversion in Queensland and have been for over a decade. The foam Industry, knowing that the two crucial factors determining the quality of any particular foam are weight and hardness, introduced a code system that advised exactly those things. Let's look at those two critical factors